Cable & Wireless, an international communications
company, accesses all its UK directory information through LSSi - and a
large portion of its international data as well.
Cable & Wireless has been supplying directory enquiry services since 1986 and
offers some of the highest levels of quality, reliability and flexibility in the
market. It currently handles a million calls every month across all its services,
which include national and international directory services and operator
assistance services.
"LSSi is not only our supplier of national and international listing data. It is a
partner in our bid to provide consistently better directory services to our
consumers than the competition. The fact that it saves us money along the way is
an added bonus."
Paul Bullock, Cable & Wireless
When callers ring a directory enquiries number, they expect a fast response and
accurate, efficient number searches. By providing all its UK listing data, LSSi is
a key link in the chain of service delivery for Cable & Wireless. In fact,
monthly independent customer satisfaction surveys show that 95% of users are
satisfied or very satisfied with the directory enquiries service they receive from
Cable & Wireless.
In addition to over 30 million UK residential, business and government
listings, LSSi also provides access to US and Canadian listings (which are hosted
and managed by LSSi) as well as to other international listings through the LSSi
Global Gateway™ service.
To ensure the continuous flow of accurate data to Cable & Wireless and its
customers, LSSi provides daily updates to the listings and offers online access to
the LSSi discrepancy system which corrects reported inaccuracies immediately,
ensuring that the next day's database is more accurate than the last.
Furthermore, LSSi provides the technology that allows Cable & Wireless to
create special lists, for example search codes of all doctors in a given region;
and updates for High Frequency Codes, which allows it to prioritise the most
common locations for searches and thereby accelerate the delivery of the data
required by callers.
As a competitor to BT, Cable & Wireless needs sustainable sources of
differentiation to ensure its success. One way it has managed to do this is
through consistently high performance in directory assistance services. The
partnership with LSSi ensures that the data is always fresh, the searches are
rapid and any special requests for national or international listings are met.
This allows it to focus on its value added directory services such as multiple
number searches, automated search and connection, SMS delivery and non-geographic
number searches.
:: For more information,
contact LSSi here.
|
To
Top